What is FinTech? Financial technology (FinTech for short) refers to businesses that provide some form of financial services through the use of technology or software. This fast-paced industry is redefining the sphere of business and has given rise to a brand new era of digital innovation and investment. And it’s clear to see that it’s …
In business, you quickly learn that the only thing more important than acquiring new customers is keeping the ones you already have. And that’s not surprising given that studies show gaining a new client can cost up to seven times more than retaining someone who has already used your services. It is, therefore, crucial that …
While working for yourself is undoubtedly liberating (who doesn’t love to work in their pyjamas, after all?), the things that we feel great about at the start of our self-employment journey are the very things that can quickly become perils. For example, while not having to report to someone can be freeing, the reality is …
4 ways to stay motivated when you’re self-employed Read More »
Coworking has been bubbling under for some time. Some might say that it evolved from the ashes of the dot com boom in 1995, when droves of newly freelance techies began to share office space and skinny lattes; others would argue that it stems from the economic crisis and mass redundancies of 2009. But wherever …
It’s not difficult to see why smartphones can have a bad reputation at times. You only need to step onto the metro in the morning and revel in the sight of commuters engrossed in the screen of their phones to understand why it can seem like these little devices have taken over our lives – …
7 apps for work-life balance while living in Dubai Read More »
Start-ups are going from strength to strength, the freelance industry is growing exponentially and companies are increasingly looking for modern approaches to business. There’s no doubt that the working world is changing, and with it is the need for fresh office landscapes that cater to the demands of the modern global workforce. Enter the …
While setting up a company can be a daunting task, it may be comforting for you to know that the UAE is one of the easiest place to do business in the Middle East. The World Bank’s Ease of Doing Business Index rankings for 2017 place the country in the top 30 for the first …
Identifying your ideal client, creating a customer profile and then modifying your behaviour to fit is essential to making your business grow. Here’s how you do it – Decide what kind of clients you really want Small businesses must take care to identify who they want to attract, as limited resources need to be focussed …
How to Identify Your Primary Customer Profile and Speak Their Language Read More »
