Month: October 2017

4 ways to stay motivated when you’re self-employed

While working for yourself is undoubtedly liberating (who doesn’t love to work in their pyjamas, after all?), the things that we feel great about at the start of our self-employment journey are the very things that can quickly become perils. For example, while not having to report to someone can be freeing, the reality is …

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How to Identify Your Primary Customer Profile and Speak Their Language

Identifying your ideal client, creating a customer profile and then modifying your behaviour to fit is essential to making your business grow. Here’s how you do it – Decide what kind of clients you really want Small businesses must take care to identify who they want to attract, as limited resources need to be focussed …

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